SRB Strategic Insights

Strategic planning can’t be about belief; it needs to be about clarity of purpose and accomplishments, fashioned from sharp uncompromising analysis.

The Law of Unintended Consequences says that intervention in one part of a complex system always causes unanticipated outcomes in another.

The basic rule for success in business is to find a market for your product or service, right? Well no, it's actually about satisfying the needs of the market.

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